Saturday, July 29, 2017

Making your content stand above the rest

Every successful person keep learning every day. While building and developing this blog, I do search around on the internet to update my knowledge too. Below is a book sold on Amazon that I come across and found it packed with tips, advice and inspirational stories from successful writers who blog.  

There is also an article I found, explaining on the importance of ,
Making Your Content Stand Above the Rest
By Carolyn Cohn

You probably understand the importance (and necessity) of writing content. Your content is the way that you prove to your target audience members that you are an expert in your niche or industry. It is also the way that you build credibility and trustworthiness with your audience. However, it is important to bring your content to the next level and to make it stand about that of your competitors.

Considering all of the elements of your blog
First of all, people will be more than happy to offer you advice about what to do to your blog content in order to make it stand about the blog content of your competitors. Of course, that advice will not necessarily be appropriate advice for your particular business. You may be handed advice about your headlines, your teaser paragraph, the body of your blog, your conclusion, and your call-to-action. All of that is not to mention advice on what you should do to promote your blog after you have written it. The question is whether those people who are giving you all of that wonderful advice are actually not seeing the forest for the trees. Are they missing the point that you are actually trying to make with your blog?

It isn't enough to simply write and post your blog content online. You also want a large number of qualified people to notice and support what you have written and have taken the time to share. In short, you want your blog content to go viral. If your blog doesn't get the attention that you are hoping it will get, it will be a mere flash in the pan. Your readers will forget about it the minute they finish reading what you have written.

The fact is that being invisible is the worst possible thing that you can imagine (especially in business). If you (or your content) is not memorable, you won't get anywhere. You must create content that is not only valuable but that is also compelling and that makes the reader hunger for any content from you that he or she can read.

Well, don't despair because there are definitely ways to change that situation.

What you can do to make your content more memorable
There are many goals that you have in business that are important and are solid contributors to bringing your business to the next level. Some of those are increasing your website traffic, ramping up your list of connections, and writing top-shelf content. However, those factors will not necessarily make you memorable for other people. If you want to stand above your competitors, the way to do it is by being truly unique.

The truth is that everyone  has competition. Some people don't actually believe that they do but they really do. We all do. Through your content, you need to express ideas that are so unique and exciting that the reader can't stop talking about them. That probably means that you need to think (and step outside of) the box on a semi-regular or regular basis. In fact, you need to do everything within your power to stand above your competition.

Getting other people to notice your content is not easy but it is not impossible either. Your ideas need to be so compelling that they are imprinted on the other person. The following are ways that you can make that happen:

Create your public persona carefully: Most people have public personas that are different from who they really are as people. If you want to create a perception in the minds of other people about you, you can. It is all up to you. You have the power. Of course, that generally means that you will have a persona that is extremely positive and larger than life. Part of your persona is an air of professionalism that goes beyond doubt. A large contributing factor will be the emotions that you introduce to that persona. Before you can create your persona, you need to figure out exactly how you wish to come across and that will always involve a photograph. Photographs are not only critical because of the large number of people who respond emotionally to images but they are also critical because, without your photo, you don't have any human qualities in the eyes of the other person. Without your photo, the other person has no way to relate to you. You will not resonate with them. It is the first step to building a meaningful relationship. It is important to remember to be consistent in all of your photos. Whatever emotion you are trying to convey with your photo, the same emotion should come through every time. Above all else, your persona should say that you are a human being, just like the other person.

Express your values: If you want to get people to buy into who you are and what you represent, tell them about what is important to you and what drives you. It is extremely important that you stand for important principles. Undoubtedly, there will be some people who will not agree with your views but that is the basis for lively, stimulating discussions, which you should invite whenever possible. However, there will certainly be a large number of people who support you and who agree with your point of view. It should never be a situation of unpleasant fighting, only reasonable, varied points of view. The other thing to remember is that you should always welcome other opinions than yours, as long as they are expressed in a polite, constructive manner.

Show how human you are: The fact that you write content expressly with the goal of helping other people in mind means that you are a good person. That concept already puts you one step ahead. However, showing your human side is critical to your success in business. Human beings only relate to other human beings. If you show your human/emotional side to the other person, you will be adding to your credibility and to your trustworthiness. The other person will never be able to relate to the person who seems too perfect. The fact is that you are human, which means that you will make mistakes sometimes. Other people will call you out on those mistakes and you will have to own them and move on from there. That will surely fortify your relationship with the other person.

Always be transparent: Your transparency and your genuineness are critical to your success. It is another way to demonstrate to the other person how human you are. You are saying that you are just like him or her. You will never subscribe to the "do as I say, not as I do" philosophy. You need to prove to the other person that you are willing to roll up your sleeves and get in there regularly. Nothing is above you.

Always be sensitive but not too sensitive: It is important to keep other people's feelings in mind and to be sensitive about what you share online. However, that doesn't mean that you always avoid conflict at all costs. If done appropriately, conflict can lead to really amazing discussions. If you don't think that way, you may be shutting yourself and your business off from opportunities that may be amazing for everyone involved. It really is all in the approach. If you express yourself in the right way, the consequence should be fine (and even productive).

Your public persona is critical to your business' success. Once you have established that persona, you will be able to write effective content, which is driven by your persona. Your content will allow you to stand above your competitors and to be noticed by the right people. Your content should help people to find you, position you as an influencer, and make people aware (or more aware) of your brand and of your business.

You can also demonstrate the gaps that you see in your competitors as a basis for comparison. At that point, you can highlight all that you offer. It will really wow your target audience. If you do it right, everyone will want to interact with you and everyone will want to read what you write.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

Article Source: Making Your Content Stand Above the Rest

Setting Theme and customize your blog

The picture below shows the working page or control panel of your blog after you created one. If you are not sure on how to create one, please check up this link.

If Google does not amend the outlook, you working page will be as shown in the picture with a list of fucntions on the left column. This is where you can carry out various customization of your blog. In this post, I am going to brief on the "Theme" setting function. You can clink on the Theme and the page will be as shown.

Blog Working page

The preview shows the view of your blog on both live page on desktop and mobile. You can customize them seperately. You will also note that there are two buttons under the live page, one indicated "Customize" and the other as "Edit HTML". Some experience people may want to edit the page with HTML code. As a beginner, I am sure you want thing to be easy and clicking the "Customize" button to get into the blog design page is simple.

On top of the blogger theme design page is your design panel whereas the bottom section is preview of your page as you work on.

I would like to suggest you to select the Theme function on the left side of the design panel. This will bring up a series of selection that you can select. Do select a few of them one by one so as to give you an idea on how the different theme looks like.

Adjust width is the function that you can adjust the width of the main panel or side column (also refers as Side bar). I would recommend to set the total width to 1200 and Side bar width to 300 for a two column blog. This make me feel easier to insert necessary link and banners in future.

Click the book to buy from Amazon

Next, select the layout functions and you would be able to select different type of layout as you like. I normally like to stick to two columns selection to make my blog looks "clean". Of course, this is personal choice, and it depends on the subject (always refer to the niche) of the market that your are selecting.

All the above steps should provide you with a good enough view of you blog outlook. After you become more familiar with blogging, then I am sure you would like to explore the advance function, where you can amend the design in more detail, including the font sizes, background and font colour of various components in your blog.

Thursday, July 27, 2017

Action is the only path to success: Create your first blog

Hi, Michael Beh here again,

As mentioned in my previous post, action is the only path to success. So it is time to start building your platform for money making.

Among various method that can be used as a money making platform, I am going to select blogging as the core of operating platform. And Google Blogger is what I select for my example. You must have a Google account to use this service provided by them. So if you have no Google account yet, please start with going to Google Signup page to create one. After having your account, then you can go to the blogger signup page to start creating a blog. The system will ask you to sign in if you have not done it yet.
Google Blogger Sign Up page
The blogger system will pop up a new blog creation page for you to key in necessary information. Please select an easy to understand and representative title so that your target audient will be able to find you easily.

The address is very particular and you can try the best to make it representative to your content, again for you audients to find you easily. However this is more difficult to achieve as it has to be unique as per Google Blogger's record. It means that it must be an address that no other people using. There is a little message under the field to alert you if the address is not available. So you have to try until you name an address that is available and the Tick on blue backgound is there to show you that this address is available.

Google Blogger New Blog Setup page

After deciding the Title and address, you can then select a Theme that you want and click on "Create" to starting the blog. Selection of theme is required but not particular here as you can edit it later. After you click the "Create blog" button, the system will take a shor while to set up and then your blog will be ready and you will be sent to the following page to work on your blog.

So you have your blog ready now and you can work on it. Please note that the title of your blog will appear on the top left column and below it is the "View Blog" link that you can click to check how your audient view your blog.
Your working platform to work on you blog.

Blogging All-in-One For Dummies

Tuesday, July 25, 2017

Example on Blog front page upgrade

Hi this is Michael Beh again here!

Today, I am sharing the front page view of my Personal Health Care again after trying to update. You will note two major changes. The background color (to be more correct ... texture) had be changed and a row had been added below the header for TABs.

This is done with free platform on Google Blogger. It may not be fully customize-able, but it should be good enough to customize enough to provide an attractive page.
Updated Version of my "Personal Health Care" Blog

Even though I am sharing in a step by step basis slowly, but it should not stop you from exploring on your own. The most important thing is to put your though into action. Blogging is one of the method to set up a platform for Making Money on Internet. There may be other methods such as joining social media, setting up fan pages and etc. Over this blog, I am guiding to carry out platform setting by means of blogging.

Sunday, July 23, 2017

The starting of this blog

This starts Today on 24th Jul, 2017. It is the day after I attended a 3-day training on "Internet Marketing" to learn on how to earn money online.

To be frank, I know about all the topics explained in the training for years. I even had used some of the web service providers many years back. It is after this training that only I realize there are some very important concept and strategy that I missed. Hence I decided to set up this blog and log in the progress I do step-by-step. It will serve as a record to my serve, but in longer terms, it could be a online guidance to all my friends who are interested in Making Money online to achieve their own aim in life.

This blog is set up on Blogger. As you can see from the picture below, it is a simple page with nothing on it at the moment, except the single button on it which sell an e-book, for those who are impatient to know more detail prior to by completion of setting up this guidance.

Do come back to visit my blog. You can also start to set up yours on the blogger so that you can practice my steps here as I progress.

If you are interested, here it is .....Another new blog I created on Personal Health Care. I am going to use this two blog as an example on how I progress in earning money from the internet market.

By referring to the two new blogs that I prepared, I am sure you would be able to see. There are simple blog, and I will guide you through step by step to get into more detail.